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Bad Apple Marketing

Hello! We are Bad Apple Marketing, your content marketing specialists.

Got something to say? We bring your ideas to life. Crafting compelling brand stories that attract and engage people into action.

Dedicated to making your audience love you.
+44(0)7875 378 344


Your content will make or break a great digital marketing strategy.

Using our content marketing expertise, we put into words what many brands struggle to say effectively. Whether you need a robust content strategy, full editorial production, your content amplified to your audience or data-based insights. We can help you.

Stand out from the crowd – and your competitors – for all the right reasons.

  • Content Strategy

    Content Strategy

    • Brand & Audience Analysis
    • Content Ideation
    • Calendar Planning
  • Content Creation

    Content Creation

    • Website Copywriting
    • Content Creation
    • Print Collateral
  • Content Promotion

    Content Promotion

    • Email Marketing
    • Paid Search Advertising – PPC
    • Digital Marketing
  • Content Performance

    Content Performance

    • Google Analytics
    • Marketing & Communication Audit
    • Digital Audit


We work with some amazing brands.

From a wide range of industries, from professional services firms to retail organisations, across the private, public and voluntary sectors.

But don’t just take our word for it, see what our clients have to say…


  • We are content marketing specialists, with content at the heart of everything we do.

  • For almost a decade we have been crafting and amplifying content for our brands, to help them get closer to their customers.

  • Founded by self-confessed words geek Cathie Clearwater, Bad Apple Marketing was born out of a desire to help any brand, no matter their size or budget, tell their stories.

  • Our approach is simple. We work hand-in-hand as your partner. No-one knows your business better than you do.

  • We believe in transparency. In the language we use, in the process and in our pricing.

  • We love what we do. And we’d love to do it with you!