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Early Years Childcare

Case Study: Early Years Childcare

A quality nursery provider with nine nursery branches across Sussex, Hampshire and London, they are part of the Busy Bees group, the UK’s largest nursery provider. Each nursery provides quality care to young children from babies to five year olds. Their ethos is founded around European best practice and child-centred play.

Bad Apple Marketing demonstrated an in-depth understanding not just of the realms of digital marketing, but also of the industry in which we operate. A pleasure to work with, they were able to add real value to the business, applying their skills and knowledge to develop an efficient and effective PPC campaign, enhance our online positioning and generate increased traffic to the site. I would thoroughly recommend them as consummate professionals.

Adeline Garman, Business Development Manager, Early Years Childcare

Shift to a lead generation website

Services: Marketing audit | Digital marketing strategy | SEO

EYC needed to make their website work harder to generate new enquiries, reflect their brand and complement existing initiatives. We used the results of a rigorous audit, to devise a re-design plan focusing on strong call to actions, streamlined navigation, sharper content and rebranding. This was underpinned by an SEO and online marketing strategy and a robust analytics programme to measure results.

Attract new business enquiries

Services: Paid Search (PPC) | Analytics & User Metrics

To complement the new website launch, EYC needed to promote nursery places and recruitment drives. We used online advertising (PPC) due to its flexibility and speed, and rolled out a multiple campaign programme. Using dedicated landing pages optimized for search, and careful testing on bidding and keywords we delivered a 25% increase in unique visits, with an average of 66% new visitors which was a substantial uplift in figures.