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Stanton Marris

Case Study: Stanton Marris

An organisational change consultancy, they work with leaders to make strategy work using leadership, change, engagement and organisational design. Originally founded in 1998 by 3 partners, they are based in London with a close network of partners in Europe, USA, Asia and Australia.

Bad Apple Marketing championed the use of our website to extend our reach, reputation and relationships, so we were able to optimise its impact for clients (and our investment). They always pushed us to broaden our horizons and experiment with new media – and helped us to be ahead of the curve.

Virginia Merritt, Managing Partner, Stanton Marris

Develop an online marketing presence

Services: Digital marketing strategy | Social Media Marketing | Email marketing | Analytics & User Metrics

We worked with Stanton Marris as an outsourced marketing department to integrate existing offline marketing with new online initiatives. An integrated strategy was devised to include regular blog contributions using proven keywords, Twitter posts, link building, online PR guest articles and a monthly e-newsletter for Inside Track members. By carefully coordinating activity we brought about an 80% lift in brand awareness, always maintained less than 1% unsubscribes and increased blog and Twitter followers every quarter.

Website rebrand

Services: Website Design & Development | Copywriting & Content Creation | SEO | Analytics & User Metrics

A change in strategy direction called for a revamp to the corporate website to reflect the new thinking. We devised a clear layout for their four key areas of expertise that allowed visitors to navigate quickly to the right content, which was optimised for natural search. This was all supported by a great resources section to cement brand positioning as thought leaders in their field, and lift page rankings using refined keywords.

Create compelling materials

Services: Marketing & Sales Literature | Copywriting

Stanton Marris needed to present their latest research with 45 industry leaders in a professional but engaging way that not only showcased their valuable insights but complemented their sales literature. We worked closely with our design team to create a system of four icons to denote the key shifts, in addition to bold quotes and graphics with a strong colour palette. Readers were encouraged to interact with the report using pull out and keep action cards.