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Young Epilepsy

Case Study: Young Epilepsy

A national charity organisation that provides specialist services for the 112,000 young people with epilepsy in the UK. Driven by their mission for better futures for young lives with epilepsy, they provide quality information, training, research, assessment and rehabilitation services. They also deliver excellent specialist education at St Piers’ school and college.

Bad Apple Marketing has single-handedly increased traffic to our website – most significantly to our pre-selected landing pages. As a charity with a very small budget, we felt listened to and understood by Bad Apple Marketing. On-going service has also been of the highest level. We would definitely recommend them and look forward to continuing a fruitful working relationship.

Kelly O’Haire, Media & Communications Officer, Young Epilepsy

Drive new school enquiries

Services: Paid Search (PPC) | Analytics & User Metrics

Young Epilepsy revamped their website and wanted to drive more traffic in order to convert these to placement enquiries. A cross-platform approach was devised over a 2yr period to target Adwords, Google Grants and Facebook with specialist campaigns. We also provided in-house training on Google analytics to underpin the conversion goals, resulting in an 83% increase in web traffic on previous periods and a 36% reduction in bounce rates.

Boost awareness of national fundraising day

Services: Paid Search (PPC) | Analytics & User Metrics

A short, sharp advertising campaign was needed to raise awareness and contributions to the Purple Pledge activities for Purple Day. Using carefully targeted keywords and landing pages, this campaign brought in a 94% increase in web traffic on the previous year’s fundraising efforts, and over 15million ad impressions over the life of the campaign.